Blog
Insights on homeownership.
Guides, market analysis, and stories from the Ownify fractional ownership program.
Where AI Actually Wins in Mortgage Lending: The Trust Opportunity Hidden in the Numbers
80% of millennials don't trust their loan officer. Here's why agentic AI mortgage lending finally breaks the commission-versus-advice conflict for IMBs.
First-Time Home Buyer Programs in Colorado (2026 Guide)
2026 list of down payment assistance programs for Colorado first time homebuyers.
Divvy Homes Alternative (2026): A Better Path to Owning
If you came here looking for a Divvy Homes alternative, you're probably in one of two camps: you applied to Divvy and it didn't work out, or you've read that Divvy scaled back its rent-to-own program and you want something more stable — and ideally something that builds you real equity instead of just rent credits. This page compares your options honestly, including where Ownify's 2%-down fractional ownership fits and where it doesn't.
Press release: Ownify launches Colorado Fund
Ownify Launches Colorado Home Fund and Welcomes Boulder-Based Tech Investor Keith Kegley to Advisory Board
Who Really Bears the Risk in Homeownership? It's you.
The major risk factors of homeownership explained: market risk, leverage, interest rate risk, transaction costs, repairs, concentration risk, hidden costs.
Ownify Expands Financing Options Through Partnership with Realfinity
Ownify expands its financing capabilities through a partnership with Realfinity, adding mortgage options alongside fractional homeownership.
Unlocking Donor-Advised Funds to Address the Homeownership Crisis
Donor-advised funds represent a powerful tool to address the homeownership crisis. The capital exists. The need is urgent. What's missing is activation.
Ground Squirrel Ventures Investment
Ground Squirrel Ventures has made a significant investment in the Ownify Home Fund, reflecting confidence in our impact mission and return-driven model.
Rent-to-Own in the NC Triangle vs. Ownify: A Smarter Path to Homeownership
Compare traditional rent to own programs with Ownify’s innovative approach in Raleigh and the Triangle. Discover legal essentials, costs, buyer protections, and which path is right for you in 2026.
Fractional ownership - a radically simple idea
Ownify CEO TedX talk explaining fractional ownership and how to own bricks in a home. First time homebuyer solutions.